Reports are that Michael Phelps will sign his first endorsment deal since photographs of him smoking “the pot” (as Katie Couric so lovingly refers to it) were released last year. No, all you jokesters, it isn’t a new multi-year deal with High Times magazine, Captain Crunch, or Trails.
The new deal will be with H20 Audio, a company who makes waterproof headphones and accessories.
This got me thinking about who exactly needs this product. Isn’t this a niche market? How many people are really desperate for underwater headphones?
After some brief brainstorming, I came up with the following list: (1) swimmers; (2) surfers; (3) scuba divers; (4) Bruce Willis’ #1-rated deep-core oil drilling team; and (5) old people who do pool aerobics.
Not exactly an endorsement deal with Apple Ipod but it is good to see the kid getting work again.