In case you haven’t heard, or seen it on the Yankee/Red Sox Sports Programming Network (ESPN), the New York Yankees have a brand new ballpark. Apparently it is a world-class facility. Problem is, no one in New York is going to see it because it costs about as much as a four year college education — at USC — for season tickets.
In recognition of this embarrassment dilemma, good ol’ Hank has decided to lighten the load by lowering tickets prices for all the premium seating which continues to remain glaringly empty on Yankee broadcasts.
What’s that you ask? Do the suckers who already bought the tickets at the originally exorbitant prices get refunds? Not so much. Instead, they are rewarded with extra tickets in other sections for the same games for which they already have tickets. That’s called “two birds, one stone” my friends. Lower prices to entice new buyers while forcing unsold tickets on your few season ticket holders in lieu of a refund.
For those of you scoring at home, a Yankee season ticket holder has paid the following for his tickets:
- A percentage of the public taxes used to fund the construction of the 1.5 billion dollar stadium;
- The cost of a personal seat license (PSL) which entitles a fan to the “right” to buy a season ticket. (I am not kidding. You have to pay money to the team in order to have the right to pay them more money for the actual service they provide. Brilliant business model.)
- The cost of each seat the fan actually wanted for 81 games;
- The cost of all the new seats the fan didn’t want but got in lieu of a refund.
I know what you are thinking, where do I sign up? Well, trust me, Yankee ticket sales operators are anxiously awaiting your call. Just think it could be you, Billy Crystal, and 500 empty seats at the next game!